Socio-Cultural Exchange:

Writing Prompt 2:

 #Cultural Diffusion

Question: How have you observed consumerism in your own country of a product by the use of an image appealing to the local population?

--> In the Philippines, basketball is the favored sport. Many Filipino's look up to basketball superstars such as Lebron James for example. Here in the Philippines, we have advertisements of Lebron James such as the picture below of him holding his newest model of shoes, in every Nike store department, or other sport stores. When kids see this, they want to have these shoes because Lebron is holding it but in reality the image is appealing to the local population causing them to consume this product. Also recently, we held the Pacers vs. Rockets game here, and that promotes basketball because considering basketball is so popular here, many Filipino's will follow these superstars such as James Harden or Paul George. I've even experienced consumerism of a product myself, by buying the new Ipad, because the advertisement they made for it was so cool, and it's one of those things "I needed to have". Images and advertisement promote consumerism for their products because it shows people that their product is the best etc.. Kids love Lebron James because he takes time of his own hands to come down to the Philippines and play basketball with many of the locals here, and this promotes him as a player, resulting in many people following him out of respect.